2020 Next Generation Indie Book Awards Winner – Science Category
2018 Forward Indies Finalist – Psychology Category

Why are we obsessed with the things we want only to be bored when we get them?

Why is addiction perfectly logical to an addict?

Why does love change so quickly from passion to indifference?

Why are some people die-hard liberals and others hardcore conservatives?

Why are we always hopeful for solutions even in the darkest timesand so good at figuring them out?

The answer is found in a single chemical in your brain:dopamine. Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideasand progress itself.

Dopamine is the chemical of desire that always asks for moremore stuff, more stimulation, and more surprises. In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it’s why we gamble and squander.

From dopamine’s point of view, it’s not thehavingthat matters. It’s getting somethinganythingthat’s new. From this understandingthe difference between possessing something versus anticipating itwe can understandin a revolutionary new waywhy we behave as we do in love, business, addiction, politics, religionand we can even predict those behaviors in ourselves and others.

InThe Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativityand will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives reallyaredifferent.