Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Rene Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.Disruption dominates innovatio
Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Rene Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.
Disruption dominates innovation theory and practice. But disruption, for all its power, is destructivedisplacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?
With three decades of research, the #1 global bestselling authors ofBlue Ocean Strategy, W. Chan Kim and Rene Mauborgne, reveal another way to innovate and grow. Just asBlue Ocean Strategyredefined the essence of strategy as creating not competing,Beyond Disruptionredefines and expands the existing view of innovation by introducing a new approach,nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.
Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:
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